writing

Associate Commerce Home Editor, Better Homes & Gardens | Dotdash Meredith

• Pitch and write commerce buying guides and roundups based on keyword research and real-world testing insights
• Edit and publish content from freelance writers
• Select products to feature in content and evaluate them for quality, ease of use, value to users, and more
• Optimize existing copy, headlines, and metadata to match current SEO best practices
• Collaborate with brand editors, photo teams, and writers across all stages of content creation

read my work for Dotdash Meredith:

• We Put 29 of the Best Removable Wallpapers to the Test, and These 9 Won’t Damage Your Walls
• The 8 Best Carpet Cleaners for Pets, Whether You’re Dealing with Pet Hair, Dirt, or Stains
• We Put 31 of the Best Pillows to the Test, and These 11 Were the Most Comfortable
• The 8 Best Picnic Blankets for Parks, Beaches, and Camping Trips, According to Lab Testing
• We Tested 31 of the Best Fans, and These 9 Are Actually Worth Purchasing
• The Best Fertilizers for Your Grass Are Actually Organic—And These 8 Are Our Favorites
• The 11 Best Beach Towels, According to Lab Testing
• We Put the Best Stick Vacuums to the Test, and These 7 Are Actually Worth the Money
• The 7 Best Window Air Conditioners for Cooling Every Room in Your House
• The 10 Best Hammocks for Lounging, Camping, and Everything in Between
• We Put 30 of the Best Steam Irons to the Test—But These 9 Are Actually Worth Buying

Performance Content Writer | Meredith Corporation

• Identify, pitch, and carry out lead generation content opportunities within home improvement, subscription services, and meal delivery verticals
• Use SEO research and best practices to guide pitching & content planning
• Write longform SEO-based reviews and how-to articles to target specific search queries
• Collaborate with e-commerce and brand editors across Meredith’s portfolio including Food and Wine, Better Homes and Gardens, Health, Real Simple, and more

read my work for Meredith Corporation:

• The Latte Brand Loved by Meghan Markle and Oprah Restocked for the Holidays — This Discount Code Saves You 20% | PEOPLE
• 11 Cocktail Kits That’ll Make Happy Hour Last All Season Long | Food & Wine
• Forget the Turkey—These Thanksgiving Pie Deliveries Are So Irresistible, They’ll Outshine the Main Course | Food & Wine
• Skip the Stress—These Thanksgiving Meal Delivery Services Send Everything You Need for a Delicious Feast | Food & Wine
• 10 Delicious Thanksgiving Dinner Delivery Services That’ll Make Hosting a Breeze | Better Homes & Gardens
• This Foreign Language App Made Me More Confident in Speaking French Than a Year of College Classes | Real Simple
• Calling All Pet Parents: These Dog Subscription Boxes Are an Adorable Way to Treat Your Pup Every Month | Real Simple
• Get the Catch of the Day Sent Right to Your Doorstep With These Sustainable Seafood Delivery Services | Food & Wine
• How to Select the Best Blinds for Your Windows | Better Homes & Gardens
• The 15 Best Labor Day Mattress Sales Going on Right Now—Up to 61% Off | Martha Stewart
• I Tried Blue Apron’s New Menu That Was Created by a Former White House Chef—Here’s What I Thought | EatingWell
• The 25 Best Labor Day Mattress Sales Going on Right Now — Up to 61% Off | PEOPLE
• 7 Mouthwatering Cheese Subscriptions to Enjoy Every Month | Food & Wine
• 23 Meal Subscription Boxes That Make Cooking at Home Easier Than Ever | Real Simple
• 8 Online Fitness Classes That Make It Easy to Get a Workout in From Anywhere | Health
• These Online Art Classes Make It Easy for Anyone to Create a Masterpiece | Real Simple
• I Tried Freshly Meals for a Week—Here’s My Honest Review | Health
• The 7 Best Snack Subscription Boxes to Satisfy Any Craving | Real Simple
• These Conversation Sets Are Perfect for a Small Patio, and Today’s the Last Day to Buy Them on Sale | Better Homes & Gardens
• These Air Purifiers Remove Harmful Particles from Your Home—and They’re on Sale at Target | Better Homes & Gardens
• Beat the Heat with These Air Conditioners on Sale for Amazon Prime Day | Better Homes & Gardens

Content & SEO Coordinator | Webspec

• develop content strategy for optimal site search performance
• write all webpage copy and blog posts for clients
• perform SEO and keyword research
• collaborate with project managers and designers from project’s start to finish

view my work for Webspec:

• Tesdell Electric
  • Full website redesign project involving content creation, SEO research and implementation, copyediting, and content QA
• Family Planning Council of Iowa
  • Full website creation project involving content writing, SEO research and implementation, copyediting, longform blog writing, and content QA
• Martensdale-St. Mary’s Community School District
  • Full website creation project involving content writing, editing, and organization, collaboration with project team and client, SEO research and implementation, and content QA
• 5 Ways to Make User Experience a Priority in Your Web Design
  • Longform blog post written with intent to boost organic search results and included in Webspec’s monthly digital marketing campaigns
• COVID-19 and Air Filtration Systems
  • SEO-driven blog post intended to drive organic traffic to site; included in Wyckoff’s monthly digital marketing campaigns
• RPM Realty
  • Full website creation project involving content editing and organization, collaboration with project team, and content QA
• Iowa Chapter of Children’s Advocacy Centers
  • Extensive industry research, content creation, SEO research, and client communication for new seven-page website
• How to Prepare a Garage Door for Cold Weather
  • SEO-driven blog post intended to drive organic traffic to site; included in Amega’s monthly digital marketing campaigns
• Bagnall Builders
  • Full website creation project involving content writing, editing, and organization, collaboration with project manager and client, SEO research and implementation, and content QA
• Coffey Realty LLC
  • Content creation and SEO research and implementation for new seven-page website
• Principal Charity Classic
  • Full website creation project involving content QA and collaboration with project team

Editorial Apprentice | BHG.com

• pitched, researched, & wrote trending editorial content about interior design, home decor, holidays, food, & crafts
• updated existing site content to fit current trends
• assisted in improving website’s SEO optimization & performed trend research