writing

Below, you’ll find information about my career and a brief summary of my role at each publication, including writing samples. To receive my full resume, please contact me.

Commerce Editor | Hearst Magazines Cosmopolitan, Good Housekeeping, House Beautiful, Country Living, Prevention

  • Pitch, write, and edit fashion, beauty, and wellness commerce stories across Hearst brands
  • Manage lifestyle commerce editor; facilitate her growth and skill development and oversee her daily workload
  • Assign, edit, and publish commerce content, ensuring it matches the unique voice and style of each brand
  • Plan and execute content strategies and identify new areas for growth, particularly around sales like Prime Day or Black Friday
  • Report on content performance across multiple platforms
  • Test and review products across fashion, beauty, and wellness

read my recent work for Hearst Magazines:

Associate Commerce Home Editor, Better Homes & Gardens | Dotdash Meredith

  • Pitch and write commerce buying guides and roundups based on keyword research and real-world testing insights
  • Edit and publish content from freelance writers
  • Select products to feature in content and evaluate them for quality, ease of use, value to users, and more
  • Optimize existing copy, headlines, and metadata to match current SEO best practices
  • Collaborate with brand editors, photo teams, and writers across all stages of content creation

read my work for Dotdash Meredith:

Performance Content Writer | Meredith Corporation

  • Identify, pitch, and carry out lead generation content opportunities within home improvement, subscription services, and meal delivery verticals
  • Use SEO research and best practices to guide pitching & content planning
  • Write longform SEO-based reviews and how-to articles to target specific search queries
  • Collaborate with e-commerce and brand editors across Meredith’s portfolio including Food and Wine, Better Homes and Gardens, Health, Real Simple, and more

read my work for Meredith Corporation:

Content & SEO Coordinator | Webspec

  • develop content strategy for optimal site search performance
  • write all webpage copy and blog posts for clients
  • perform SEO and keyword research
  • collaborate with project managers and designers from project’s start to finish

view my work for Webspec:

  • Tesdell Electric
    • Full website redesign project involving content creation, SEO research and implementation, copyediting, and content QA
  • Family Planning Council of Iowa
    • Full website creation project involving content writing, SEO research and implementation, copyediting, longform blog writing, and content QA
  • Martensdale-St. Mary’s Community School District
    • Full website creation project involving content writing, editing, and organization, collaboration with project team and client, SEO research and implementation, and content QA
  • 5 Ways to Make User Experience a Priority in Your Web Design
    • Longform blog post written with intent to boost organic search results and included in Webspec’s monthly digital marketing campaigns
  • COVID-19 and Air Filtration Systems
    • SEO-driven blog post intended to drive organic traffic to site; included in Wyckoff’s monthly digital marketing campaigns
  • RPM Realty
    • Full website creation project involving content editing and organization, collaboration with project team, and content QA
  • Iowa Chapter of Children’s Advocacy Centers
    • Extensive industry research, content creation, SEO research, and client communication for new seven-page website
  • How to Prepare a Garage Door for Cold Weather
    • SEO-driven blog post intended to drive organic traffic to site; included in Amega’s monthly digital marketing campaigns
  • Bagnall Builders
    • Full website creation project involving content writing, editing, and organization, collaboration with project manager and client, SEO research and implementation, and content QA
  • Coffey Realty LLC
    • Content creation and SEO research and implementation for new seven-page website
  • Principal Charity Classic
    • Full website creation project involving content QA and collaboration with project team

Editorial Apprentice | BHG.com

  • pitched, researched, & wrote trending editorial content about interior design, home decor, holidays, food, & crafts
  • updated existing site content to fit current trends
  • assisted in improving website’s SEO optimization & performed trend research

read my work for BHG.com:

ASME Editorial Intern | Food Network Magazine

  • Pitched & wrote copy about food trends, products, and restaurants for news section of the magazine
  • Performed extensive trend research surrounding food news
  • Assisted senior editors in recipe & story research, and contributed to monthly edit strategy meetings

read my work for Food Network Magazine:

Web Editor, Associate Editor | Urban Plains & Drake Mag

  • created content plan with editorial & social staff (UP)
  • edited and provided feedback to writers on all web stories (UP)
  • served as lead editor for all fashion & beauty stories (DM)
  • collaborated with print team on pitching, editing, and titling stories (DM)
  • researched, sourced info, & wrote content for ACP Pacemaker-Award winning website (UP)

read my work for Urban Plains & Drake Mag:

Communications Intern | Iowa Natural Heritage Foundation

  • Wrote, conducted interviews, and performed research for news and feature stories in INHF’s quarterly magazines
  • wrote press releases and social posts about important land conservation topics in Iowa
  • Managed online content, tracked nonprofit’s social growth over time and created email campaigns to increase web traffic and engagement

read my work for Iowa Natural Heritage Foundation: